Introduction To On-page SEO https://howtowebwork.com/10seo/
Before we talk about what currently works as far as link building, we should talk about how things used to work,
and how they have changed in recent years.
A few years ago, almost any link was a good link. Almost. Obviously,
links from very low quality sites, or known spam sites, were discounted,
and enough of them could even get you penalized or banned,
but having thousands of low-to-moderate-quality links could push you
to the top of the search engines for all but the toughest keywords.
You could write a quick 300-word article and submit it to thousands
of article directories and end up with a whole bunch of links that would boost your SEO considerably.
You could even shortcut the work by purchasing links from online marketplaces,
or submit your site to thousands of link drops with automated software that did all of the work for you. But those days are long gone.
These days, it’s all about quality, not quantity. one well-placed high-quality link is more effective than a dozen low quality links.
And the best news is that it only takes a few short days to build sustainable backlink campaigns
that signal search engines that you have quality content, share-worthy content that visitor’s will enjoy.
While it will take a bit longer than the outdated methods, the payoff will be worth its weight in gold.
The first step in obtaining quality backlinks is to make sure your site is “linkable”.
This means getting your content out there so people can find it, and making sure your content is relevant, targeted and share- worthy.
You’ve probably seen your share of content round-ups, right?
Those articles titled with headlines like, “Top 10 Must-Read SEO Articles”.
The reason these are so popular is because they’re an easy way for bloggers
and website owners to create content for their site without writing a lot themselves, create content without writing a lot.
Rather than having to craft an original article, and spending hours doing so,
they simply create a post that shares the top resources, with outbound links to relevant websites.
Needless to say, because these posts are so popular, they are also fantastic sources of quality backlinks!
So, you need to make your content as attractive as possible to the people who are creating those types of articles.
You can do this by creating “link bait”, which are high quality articles that other people will want to link to
because they extend coverage of a topic, provide more value and help readers expand their knowledge.
According to Moz, about 75% of content found on the internet has zero inbound links.
This is partially due to the sheer volume of content, of course, but it’s also due in part to the lack of quality.
Let’s say you’re running a blog for internet marketers.
You’ll want to create a few articles that are much longer and much more in-depth than the rest of your content.
These articles, known as “pillar content” will form the cornerstone of your website,
and they’ll be the articles that are most likely to generate backlinks.
But you also need to be sure your content is easy to find for people who want to link to it.
One of the best ways to do this is to make sure your content is available through social media.
Introduction To On-page SEO AND Create Share-worthy Content
Pinterest is one of the first stops for a lot of people who are creating effective content round-up articles.
It’s easy to find content on
Pinterest because of the visual format and overall structure, and with its millions of users,
it’s easy to tap into your market and maximize exposure.
If you want people to find you easily on Pinterest, be sure you create high quality images that are taller than they are wide,
feature text that lets people know what your article is about, and includes a couple of primary keywords in your description.
Be sure to share your content on other social media channels, too, and include keywords and hash tags.
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