The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.
RESOURCES MENTIONED IN THIS EPISODE
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Work at Tier 11
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60+ Free Ad Creatives For Social (thanks No Limit Creatives!)
Dave on Twitter
Dave’s Podcast B2B Marketing
Drift’s Podcast Seeking Wisdom
Dave’s Marketing Group: The Leading Community for Modern B2B Marketing
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